CHILE: Coca-Cola launches new version of Fanta
By Owain Johnson | 25 February 2003
The Coca-Cola Company has launched its new version of Fanta in Chile, the first relaunch of the product in Latin America. Coca-Cola Chile's marketing manager, Dino Troni, said the relaunch represented one of the company's largest planned investments in 2003. The promotion campaign will include an event at Chile's National Stadium and appearances on popular TV shows.
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The Coca-Cola Company has launched its new version of Fanta in Chile, the first relaunch of the product in Latin America. Coca-Cola Chile's marketing manager, Dino Troni, said the relaunch represented one of the company's largest planned investments in 2003. The promotion campaign will include an event at Chile's National Stadium and appearances on popular TV shows.
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