Coca-Cola Japan will launch its new sugar-free tea drink next week

Coca-Cola Japan will launch its new sugar-free tea drink next week

Coca-Cola Japan is launching a new drink into the country's sugar-free tea category next week – Taiyo no Matecha.

In a business strategy briefing earlier this week, the company said the product will launch nationwide on Monday (March 19) in order to “further expand market share” in the “growing” non-sugar tea segment.

No further details were available at the time of writing. 

The company also revealed Schweppes is being relaunched in Japan to tie-in with the London Olympics this summer. The first product in the range to be relaunched will be the classic lemon tonic flavour, hitting the market in June. 

In December it was announced that the Coca-Cola Co would acquire an additional 27.16% stake in Coca-Cola Central Japan Co (CCCJ) from Mitsubishi Corp.