USA: Coca-Cola invests in Columbia
Coca-Cola and its Columbian bottling correlate Panamco-Indega are to invest $60m in improving their Columbian infrastructure. The cola giant is also hoping its Sonfil orange juice, which has just been launched in Columbia will gain a 5% share of the squash market this year. And it has been reported by South American Business Information that Coca-Cola (which claims to have a 63% share of the Columbian carbonates market) is to spend Pesos $10 billion launching Sonfil, which is currently only available in Columbia.
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