USA: Coca-Cola invests in Columbia
Coca-Cola and its Columbian bottling correlate Panamco-Indega are to invest $60m in improving their Columbian infrastructure. The cola giant is also hoping its Sonfil orange juice, which has just been launched in Columbia will gain a 5% share of the squash market this year. And it has been reported by South American Business Information that Coca-Cola (which claims to have a 63% share of the Columbian carbonates market) is to spend Pesos $10 billion launching Sonfil, which is currently only available in Columbia.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- The European beer market - Focus
- Global Travel Retail - What is the Grey Market?
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne