JAPAN: Coca-Cola in cosmetic joint venture
The name of the brand is so far unknown but the reports said that it would marketed using the concept "Fragrance Diet".
A launch date of April 2004 was given.
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Comment - Hybrid Spirits: Innovation or Laziness?
- Focus - Heineken's H1 Performance by Region
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down
- Portman finds against Diageo "mix it up" tagline