Coca-Cola GB will become Official Partner of The Football League and the Scottish Premier League

Coca-Cola GB will become Official Partner of The Football League and the Scottish Premier League

Coca-Cola Great Britain has signed two sponsorship deals with The Football League and The Scottish Premier League.

The three-year deals will run from the start of the 2010/11 season and will see the firm become Official Partner of The Football League and the Scottish Premier League, Coca-Cola said today (21 May).

The soft beverage maker said the partnerships will allow it to strengthen its online activity through digital marketing channels.

Coca-Cola Great Britain’s current sponsorships include Wayne Rooney, the FIFA World Cup and the UEFA European Championships.

This week, Coca-Cola Great Britain signed World Champion athlete Jessica Ennis as brand ambassador for its Powerade sports drink.