UK: Coca-Cola GB, MTV launch 'Pepperhood' challenge
By just-drinks.com editorial team | 9 June 2011
Coca-Cola GB has teamed up with MTV to launch a digital social media game for its Dr Pepper Brand in the UK.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Coca-Cola GB has teamed up with MTV to launch a digital social media game for its Dr Pepper Brand in the UK.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Dr Pepper Snapple Group expands share buyback
Dr Pepper Snapple Group (DPSG) has confirmed details of its latest dividend payment and announced a further US$1bn share buyback scheme.
EUROPE: PureCircle expects EU stevia approval in 2011
PureCircle expects stevia-based sweeteners to be cleared for use in the European Union within the next two months, and the company is gearing up to meet demand.
Round-Up with Russell - The Week in Soft Drinks
News that France intends to introduce a soft drinks tax has caused a stir beyond the country, raising questions as to whether other nations will follow.
Market research related to this article
Soft Drinks - Global Group of Eight (G8) Industry Guide
Datamonitor's Soft Drinks - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia ...
Rtd Coffee - USA
In summer 2010 Starbucks embarked on an advertising push for its Frappuccino blended drinks in order to compete with the success of McDonald’s McCafe’s Frappes. This marketing blitz proved favourable for even bottled Frappuccino, as both on-trade and...
Bottled Water - USA
Functional bottled water suffered a decline of 4% in off-trade value sales in 2010, an abrupt decline from the CAGR of almost 40% over the review period. The leading brand in functional bottled water, VitaminWater, is being sued for having a misleadi...
