UK: Coca-Cola GB ditches Rooney for Zero campaign
By just-drinks.com editorial team | 4 October 2010
The Coca-Cola Co has scrapped plans for a campaign featuring footballer Wayne Rooney, following allegations that he slept with prostitutes.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

The Coca-Cola Co has scrapped plans for a campaign featuring footballer Wayne Rooney, following allegations that he slept with prostitutes.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - The Game Plan has Changed for Coca-Cola Co and PepsiCo
Diet Coke last week superseded Pepsi for the first time as the number-two-selling US soft drink, but is it now less about the headline brands for these firms and more about their broader strategies?
Comment - Soothing Voices from SABMiller and Coca-Cola Amatil for Pacific Beverages
It would appear that SABMiller's troops have been ordered to stand down for the time being. Developments in Australia yesterday (21 March), regarding the brewer's Pacific Beverages joint venture with Coca-Cola Amatil, would suggest that SABMiller won't be making a move for Foster's Group's brewing division any time soon.
Comment - Soft Drinks & Water - Aussies Rule? Think Again
The recent attempt by Asahi Breweries of Japan to buy P&N Beverages has led Ray Rowlands of Drinksinfo Ltd to delve into the bedrock of the current ownership status of Australia's beverage industry with some startling results.
Market research related to this article
Carbonated Beverages - US - August 2010
Overall, sales growth of carbonated soft drinks (CSDs) has been generally stagnant in recent years due to rising demand for bottled water, functional beverages (including energy drinks) and some better-for-you (BFY) alternatives. However, a few brand...












