US: Coca Cola forecasts 4% to 5% lift in sales for first quarter
Soft drinks group, Coca-Cola Co., has said it expects worldwide sales volumes to increase by 4% to 5% for the first quarter, in line with analysts' forecasts. The improvement comes principally from improved growth in the US, which has compensated for a weaker performance from certain international markets particularly in Latin America.
The company said it eventually hopes to reach annual worldwide unit-case growth of between 5% and 6% but the weak global economic conditions would make that hard to achieve this year.
Strong sales growth, in the region of 4% to 5%, is expected in the first quarter from North America, which accounts for around 30% of the company's business. Coke attributed the advance to one-off marketing activities during the Winter Olympics and continued strong growth for Dasani bottled water and Minute Maid Lemonade, which was launched last year.
The growth in North America compensates for a less satisfactory performance from Latin America. Sales in Latin America are expected to be about 1% down having been hit by currency devaluations. However, the company is expected to report reasonably robust growth from other international markets. European, Eurasian and Middle Eastern markets are all expected to be up in the region of 5% to 6% while Africa and Asia are expected to have risen by 9% to 10%.
Meanwhile, Coca-Cola's largest bottler, Coca-Cola Enterprises Inc., is forecasting volume growth of about 5% for the first quarter in its markets, which include North America and parts of Europe. Volumes are expected to be up by 4% in North America and by more than 6% in Europe.
Companies: Coca-Cola Enterprises
While the overall market for tea in the UK has declined by some 12% over the past five years, iced tea consumption is on the rise. Annette Sessions reports on the potential for iced tea in the UK and ...
Dairy, functional and premium juices were the winners, water continued to grow, whilst carbonates and squashes lagged behind in the 2004 UK soft drinks race, according to the recently published Britvi...
A recent report on the UK soft drinks market showed that growth in non-carbonates at the expense of traditional carbonated soft drinks is much less marked in the on-premise sector than in the take-hom...
Coca-Cola Enterprises looks ready to axe around 170 jobs from its operations in the UK....
The president and CEO of Coca-Cola Enterprises is quitting the company....
Coca-Cola Enterprises has announced the election of five officers to its corporate and North American Business Unit management teams....
Coca-Cola Enterprises has had its rating upgraded....
Workers at Coca-Cola bottling and distribution facilities in Hartford, Connecticut and the Los Angeles area are on strike....
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Diageo Africa president O'Keeffe on beer & spirits
- Travel Retail needs a disruptor - Comment
- What the future looks like for Australian wine
- Diageo ready to lock horns with AB InBev in Africa
- Heineken sees Tesco pull SKUs in UK
- Coca-Cola Co announces senior executive shake-up
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Heineken mulls M&A with $1.75bn notes issue
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research