Coca-Cola FEMSA, the largest Coca-Cola bottler in Latin America and second largest Coca-Cola bottler in the world, announced today consolidated revenues for the first quarter of Ps10,439m (US$924.8m) and consolidated operating income of Ps1,572.7m.

"The implementation of our values and our organizational culture throughout our new territories is helping us to face a new competitive dynamics in our different markets. We expect to achieve better results as we implement initiatives that include: aligning our operating practices, developing new packaging and product alternatives for the consumer along with market segmentation initiatives " said Carlos Salazar, chief executive officer of the company.

Consolidated revenues reached Ps.10,439.0m with an average price per unit case of Ps23.52 (US$2.10).

On the domestic Mexican market, revenues reached Ps6,097.6m for the first quarter of 2004. Average price per unit case was Ps26.51. During the quarter carbonated soft drink (CSD) volumes increased 3.7% as compared to the same period in 2003. The CSD volume increase was mainly driven by a 4.3% growth in the cola category.