Coca-Cola North America has added Minute Maid Kids+ 100% Apple Juice to its line of juices for children.

Made from "100% juice without added sugar, artificial flavours or colours", the new product also contains calcium and antioxidant vitamins A, C and E, Coca-Cola North America said yesterday (12 November).

The chilled juice will be available in supermarkets and other retailers nationwide from late January 2009.

Mike Saint John, general manager for Minute Maid, said: "The addition reinforces our category leadership in health and wellness."

Available in chilled 64floz cartons, Minute Maid Kids+ 100% Apple Juice will be supported by a marketing programme that includes in-store and out-of-store promotions.