The soft drinks trade body has elected a new president

The soft drinks trade body has elected a new president

The Union of European Soft Drinks Associations (UNESDA) has elected Coca-Cola Europe's boss as its new president.

Dominique Reiniche, Coca-Cola Europe president, has taken over the role from PepsiCo's president, Zein Abdalla, with immediate effect, the group said on Tuesday (27 November). Reiniche's tenure will run until May 2015. 

At a UNESDA board meeting in Brussels last week, Reiniche stressed how the EU soft-drinks sector had helped reduce obesity and child sugar intake through responsible advertising policies and comprehensive pack information. 

She added: “We will continue and further enhance our dialogue with regulators, peers, consumers and all our stakeholders to ensure that our industry remains relevant and demonstrates its value.”

UNESDA, based in Brussels, has 12 corporate members and 24 national associations as part of the group.