Coca-Cola Europe Partners sets sights on fix for regular Coke
CCEP said regular Coke was the worst performer in its Coke portfolio
Coca-Cola Europe Partners has said it will work with The Coca-Cola Co to fix declines for regular Coke after the full-sugar brand dropped volumes in the first six months of the year.
Damian Gammell, CCEP's chief operating officer, admitted yesterday regular Coke had faced a "challenged" H1 after it performed worst out of the trademark Coke portfolio.
Overall, the Coke portfolio fell 3.5% in volumes in the half despite a 6.5% gain from Coke Zero. Gammell said Coke Life and Diet Coke were "performing slightly better".
Asked about the headwinds facing regular Coke, Gammell said: "We still see some of those challenges continuing throughout the rest of this year and candidly into 2017. But we are taking steps along with The Coca Cola Co to address that decline and also to continue to diversify our product range."
Gammell was speaking after CCEP's first results announcement since the group was created in June through a merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke. Six-month figures were disappointing and the new company forecast flat full-year sales and only "modest" profits growth.
Asked whether the threat of sugar taxes, such as in upcoming new regulation in the UK, was affecting regular Coke in Europe, Gammell said that "choice has always been a factor" in the brand's sales.
He continued: "I think we're continuing to make choices around beverages, and I think that was the case before this taxes announcement and it's the case afterwards. I think our challenge is to make sure when they [consumers] make choices that they choose one of our brands."
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