EU: Coca-Cola Europe chops advert agencies
By just-drinks.com editorial team | 16 January 2009
Coca-Cola Europe has slashed the number of advert agencies working on its flagship Coca-Cola drink, to make more efficient use of its marketing budget.
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Coca-Cola Europe has slashed the number of advert agencies working on its flagship Coca-Cola drink, to make more efficient use of its marketing budget.
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