UK: Coca-Cola Enterprises teams with Orchid Group for Oasis draught trial
By just-drinks.com editorial team | 12 July 2011
Coca-Cola Enterprises (CCE) has joined forces with UK pub chain Orchid Group to trial the sale of its Oasis soft drink brand on draught.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Coca-Cola Enterprises (CCE) has joined forces with UK pub chain Orchid Group to trial the sale of its Oasis soft drink brand on draught.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
FRANCE: France approves soft drinks tax
France's Constitutional Council has approved a tax hike on added sugar soft drinks and a lesser rise on drinks containing sweeteners.
US: Heineken recruits Colbert to drive central region sales
The US arm of Heineken has finally confirmed a replacement sales VP for its central region.
Review of the Year 2011 - Soft Drinks
In the second part of just-drinks' review of 2011, Michelle Russell looks at how the soft drinks category has fared in the last 12 months.
Market research related to this article
Fruit/vegetable Juice - United Kingdom
In 2010, there was a notable shift in consumer behaviour towards seeking value for money rather than indulging in premium products. The recession made it extremely difficult for juice brands to achieve growth as consumers sought cheaper alternatives ...
Carbonates - United Kingdom
Although there was an overall decline in the soft drinks market, carbonates was one of the stronger categories in 2010. This was largely driven by the poor performance in the on-trade, due to the severe impact of the recession on pubs and restaurants...
Bottled Water - United Kingdom
Struggling economic times combined with poor weather conditions contributed to the slowdown in bottled water sales in 2010, as total volume sales dropped from 2% in 2009 to under 2% in 2010. The industry also faces continual attacks from environmenta...
