UK: Coca-Cola Enterprises targets "green casuals" in recycling drive
By James Wilmore | 17 May 2012
Coca-Cola Enterprises (CCE) is targeting a group of consumers it is referring to as "green casuals" that it believes can help boost recycling rates from packaging.
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Coca-Cola Enterprises (CCE) is targeting a group of consumers it is referring to as "green casuals" that it believes can help boost recycling rates from packaging.
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