Coca-Cola Enterprises Powerade Energy (Click through to view the full image)

Coca-Cola Enterprises Powerade Energy (Click through to view the full image)

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Coca-Cola Enterprises Powerade Energy

Category - Soft drinks, energy

Available - From May

Location - UK, off-trade

Price - Trial price of GBP0.69 (US$1.12) for a 50cl bottle until stocks last and then GBP1.09

Distribution - Coca-Cola Enterprises

The launch of Powerade Energy will be Coca-Cola Enterprises' sports drink brand's first entry into the energy sector. The product will be available in two flavours - Sparkling Berry and Sparkling Orange.

The launch will be supported by a marketing campaign, including TV, outdoor and digital advertising as well as sampling activity.