UK: Coca-Cola Enterprises launches Peartiser
By Annette Farr | 2 January 2007
Coca-Cola Enterprises has launched Peartiser, a drink it claims to be the only beverage on sale in the UK that contains nothing but pears. The company, which owns the Appletiser brand, is targeting the pear drink at 16- to 35-year-old women.
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Coca-Cola Enterprises has launched Peartiser, a drink it claims to be the only beverage on sale in the UK that contains nothing but pears. The company, which owns the Appletiser brand, is targeting the pear drink at 16- to 35-year-old women.
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