UK: Coca-Cola Enterprises, Diageo to launch GBP4m campaign

By just-drinks.com editorial team | 10 March 2010

Diageo and Coca-Cola Enterprises have announced plans to launch a GBP4m (US$6m) marketing campaign in the UK, focusing on cocktail culture among the growing number of home drinkers.

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Diageo and Coca-Cola Enterprises have announced plans to launch a GBP4m (US$6m) marketing campaign in the UK, focusing on cocktail culture among the growing number of home drinkers.

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