CCEs GB unit will have a new chief from next month

CCE's GB unit will have a new chief from next month

Coca-Cola Enterprises (CCE) has appointed a new head for its Great Britain business unit.

Leendert den Hollander has been appointed as the division's general manager, starting 1 May, the company said late yesterday (3 April). He is joining the business from Young's Seafood, where he has been CEO since 2011.

Den Hollander is replacing Simon Baldy, who is moving to become VP of digital innovation & initiatives, the company said. Baldy has been in the GB chief role since October 2008. 

Den Hollander, who also previously spent 15 years at Procter & Gamble in marketing roles, said: “I am excited to be joining CCE and am really looking forward to the opportunity of working together with a talented and passionate team to drive further growth across a great portfolio of some of the best known soft drinks brands.”

Hubert Patricot, CCE’s executive VP & president, Europe Group, said: “He (den Hollander) is a seasoned executive in the consumer goods industry with an impressive track record of solid leadership and delivering strong results.”

In February, CCE reported a slight dip in full-year profits, while sales were up by 2%.

Expert analysis

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