Product Launch – UK: Coca-Cola Enterprises and Ocean Spray’s Blueberry
By just-drinks.com editorial team | 1 March 2010
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New Ocean Spray Blueberry |
Coca-Cola Enterprises and Ocean Spray’s Blueberry
Category – Still soft drinks
Available - From 1 March
Location - UK
Price – RRP of GBP2.09 (US$3.14)
Distribution – Coca-Cola Enterprises
Ocean Spray Blueberry will be the “first branded blueberry juice” in the UK, the firms said on Friday (26 February), and will available in a 1L carton. A GBP7m media campaign spend will highlight a revamp for the entire Ocean Spray range, as well as the additional variant.
Sectors: Soft drinks, Water
Companies: Coca-Cola Enterprises
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Product Launch – UK: Coca-Cola Enterprises and Ocean Spray’s Blueberry
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