Coca-Cola Co.'s Glacéau Vitaminwater XXX Triple Berry

Category - Soft drink, flavoured water

Available - From this month

Location - UK, in Waitrose, Sainsbury's, Tesco, selected Boots outlets and independent stores nationwide

Price - Not specified. The variant will be available in 500ml bottles

Glacéau Vitaminwater was launched in the UK 18 months ago.

XXX Triple Berry is a mix of acai, pomegranate and blueberry, and contains vitamins B and C.

The launch will be backed by a marketing campaign, including PR, experiential, digital and consumer facing activity. Coca-Cola Enterprises, which handles the brand in the UK, has launched a campaign online at www.dailyvitamins.com.

It is the seventh addition to the Glaceau range alongside Power-C (dragonfruit), Vitaminwater Essential (orange), Vitaminwater Spark (tropical citrus), Vitaminwater Multi-V (lemonade), Vitaminwater Revive (fruit punch) and Vitaminwater Defence (raspberry and apple).