US: Coca-Cola Consolidated rolls-out ‘recycle’ promotion
Coca-Cola Bottling Consolidated has joined forces with the county's department of environment to launch a recycling promotion.
The campaign, announced by the North Carolina-based company with the North Carolina Department of Environment and Natural Resources yesterday (19 October), aims to encourage recycling in the city of Raleigh.
'Recycle and Win', which kicks off on 3 November, is designed to educate residents on the "correct ways to recycle", with an opportunity to win a US$50 Harris Teeter gift card for recycling.
A direct mail initiative will send a leaflet to households in the Raleigh area detailing the 'Do's and Don'ts' of recycling, with a sticker for residents' bins for a chance to win.
"Coca-Cola is proud to sponsor this initiative," said Lauren Steele, vice president of corporate affairs at Coca-Cola Bottling Company Consolidated. "This fits well with the Coca-Cola Live Positively platform. With so many people moving to Raleigh over the last decade, it's important to educate new residents and remind all the others how to recycle properly."
The Coca-Cola Prize Patrol will visit Raleigh neighbourhoods starting in early November and will award ten gift cards per week for a total of 260 prizes throughout the six-month programme.
Coca-Cola Bottling Co. Consolidated is the second largest Coca-Cola bottler in the US. In August the company reported a drop in sales for the first half of 2009, but saw net profits almost double for the period.
Mexican soft drinks company Fomento Económico Mexicano (FEMSA) has declined to comment on reports that it is eyeing the purchase of Coca-Cola bottling plants in Canada....
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