BRAZIL: Coca-Cola Co upgrades juice packaging
Coca-Cola will update the cartons across its Del Valle juice range in Brazil
Coca-Cola Brazil has announced that it is adopting a ‘greener’ packaging solution for juice beverages currently sold in regular Tetra Pak cartons.
The new cartons will be used for all juice products sold under the company’s Del Valle brand in the country. “The list includes Mais, Reserva, Laranja Caseira and Kapo juices,” a spokesperson for Coca-Cola Brazil told just-drinks earlier this week.
In the updated Tetra Pak cartons, “which will soon be available to Brazilian consumers”, ordinary polyethylene layers will be replaced with bio-polyethylene made from sugar cane. Standard polyethylene is obtained from petroleum, while the new ‘green’ polyethylene is obtained as a fully-renewable, raw material.
The switch means that Del Valle’s portfolio will be sold in cartons using up to 78% of renewable raw materials, a move that, the company hopes, will lower its greenhouse gas emissions.
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