BRAZIL: Coca-Cola Co upgrades juice packaging
Coca-Cola will update the cartons across its Del Valle juice range in Brazil
Coca-Cola Brazil has announced that it is adopting a ‘greener’ packaging solution for juice beverages currently sold in regular Tetra Pak cartons.
The new cartons will be used for all juice products sold under the company’s Del Valle brand in the country. “The list includes Mais, Reserva, Laranja Caseira and Kapo juices,” a spokesperson for Coca-Cola Brazil told just-drinks earlier this week.
In the updated Tetra Pak cartons, “which will soon be available to Brazilian consumers”, ordinary polyethylene layers will be replaced with bio-polyethylene made from sugar cane. Standard polyethylene is obtained from petroleum, while the new ‘green’ polyethylene is obtained as a fully-renewable, raw material.
The switch means that Del Valle’s portfolio will be sold in cartons using up to 78% of renewable raw materials, a move that, the company hopes, will lower its greenhouse gas emissions.
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- It isn't just men who like beer - Comment
- How the craft economy is loosening alcohol laws
- Luxury and e-commerce a "natural fit" - Diageo
- Diageo merges US, Canada spirits units
- "We're not complacent about Brexit" - Diageo
- Diageo Australia's commercial head to step down
- William Grant upgrades Glenfiddich Cask Collection
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends