US: Coca-Cola Co to unveil giant bottle at ball game
Drinks giant Coca-Cola Co will unveil a 49-foot tall contour bottle at the home of the Atlanta Braves baseball team in the US this week.
Replacing the Coca-Cola Sky Field bottle, which stood at Turner Field for the past 12 years, the new bottle will be unveiled on 16 July and will feature a high-resolution screen, the firm said.
"The bottle is designed to be entertaining for the fans, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game," said Katie Bayne, chief marketing officer of Coca-Cola North America.
Coca-Cola Co will host a Recycling Night on 17 and 18 July and the company's Recycling Education Vehicle will be on site, featuring recycling trivia games and an opportunity to win prizes. A concert by the All American Rejects after the Braves game will also take place on 18 July.
With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas. Today, it's the Top Ten Most Read News Stories of 2009....
It would appear that, beyond the shadow of one major transaction, the soft drinks and water categories had a year of innovation and controversy. A colourful 12 months for the sector, then, as Ben Coop...
Coca-Cola has been criticised for making a misleading claim in an ad in the US over its policy towards selling soft drinks in schools. While the company has agreed to change the wording in the ad, Ben...
The top ten stories published on just-drinks this week:...
Orange juice futures spiked this week over fears that a cold snap in the US would hit supplies....
The Coca-Cola Co has joined forces with China Education Resources (CER) to promote its Qoo non-carbonated drink to the Chinese youth market....
As the decade draws to a close and just-drinks reflects on its first ten years of publication, our editorial team picks the ten stories that defined the noughties for the drinks industry and shaped ou...
Temporary destocking of Coca-Cola Co drinks by retail giant Costco will not have a significant impact on fourth quarter volume sales, bottler Coca-Cola Enterprises has said....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Trends - Scotch Whisky V
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Analysts clash over AB InBev SAB Brexit impact
- Brown-Forman shuffles director pack
- Pernod switches Travel Retail Europe op's director
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China
- Global travel retail insights - market forecasts, product innovation and consumer trends