Drinks giant Coca-Cola Co will unveil a 49-foot tall contour bottle at the home of the Atlanta Braves baseball team in the US this week.

Replacing the Coca-Cola Sky Field bottle, which stood at Turner Field for the past 12 years, the new bottle will be unveiled on 16 July and will feature a high-resolution screen, the firm said.

"The bottle is designed to be entertaining for the fans, and we think it will add a new sense of excitement to the experience of being at Turner Field for a game," said Katie Bayne, chief marketing officer of Coca-Cola North America.

Coca-Cola Co will host a Recycling Night on 17 and 18 July and the company's Recycling Education Vehicle will be on site, featuring recycling trivia games and an opportunity to win prizes. A concert by the All American Rejects after the Braves game will also take place on 18 July.