Coca-Colas independent business channel will innovate, sell and distribute its soft drinks

Coca-Cola's independent business channel will innovate, sell and distribute its soft drinks

The Coca-Cola Co is to create an independent division in India to facilitate the innovation and development of its soft drinks, according to reports.

The independent business channel will innovate, sell and distribute Coca-Cola's Minute Maid juices, Burn energy drinks, Fanta powder drinks and Schweppes mixers, the Economic Times reported on Friday (9 December). The unit will also manage any still soft drinks launched by Coca-Cola in the future.

According to the Economic Times, Milind Pingle, who is VP of company operations in India's central region, will head up the new unit that will employ around 200 to begin with. The division will be set up in phases across different markets in the country over the next three years.

The move comes a month after Coca-Cola announced a $2bn investment in India over the next five years, equalling what the company has spent in the past 18 years in the country.

Coca-Cola India could not be reached for confirmation.