GLOBAL: Coca-Cola Co to print calories on all drinks
By just-drinks.com editorial team | 30 September 2009
Coca-Cola Co has said it will print calorie information per serving on all products worldwide in order to increase consumers' awareness about the calorie content of its soft drinks.
All drinks will contain front-of-pack "energy labelling", including number of calories, kilocalories and kilojoules per serving, by the end of 2011, Coca-Cola Co said today (30 September).
The US-based drinks giant already has energy labelling on products sold in Europe and Australia. The policy is currently being implemented in the US and Mexico.
"Coca-Cola is the world's most valuable brand, and with that comes a leadership responsibility," said Muhtar Kent, chairman and CEO.
"Now more than ever, people expect facts about the products they consume to be both readily available and visible. This global commitment is about making it easier for consumers to quickly see the calorie information for our beverages."
Sectors: Soft drinks, Water
Companies: Coca-Cola Co
View next/previous articles
30 Sep 2009 -
30 Sep 2009 -
Currently reading -
GLOBAL: Coca-Cola Co to print calories on all drinks
30 Sep 2009 -
30 Sep 2009 -
Related articles
Focus - PepsiCo steals reputational march on Coke
Both PepsiCo and Coca-Cola Co have been forced by campaigners to make international commitments on school vending. PepsiCo has gone further than its rival while, Ben Cooper writes, its commitments on selling drinks in schools can also be seen in the context of other recent statements it has made on nutritional goals and the marketing of better-for-you products.
EUR: CCE agrees deal to buy Coca-Cola Co bottlers
The Coca-Cola Co has signed an official agreement for Coca-Cola Enterprises (CCE) to acquire its bottling operations in Norway and Sweden.
There are currently no comments on this article
Be the first to comment on this article