Coca-Cola Co has said it will print calorie information per serving on all products worldwide in order to increase consumers' awareness about the calorie content of its soft drinks.

All drinks will contain front-of-pack "energy labelling", including number of calories, kilocalories and kilojoules per serving, by the end of 2011, Coca-Cola Co said today (30 September).

The US-based drinks giant already has energy labelling on products sold in Europe and Australia. The policy is currently being implemented in the US and Mexico.

"Coca-Cola is the world's most valuable brand, and with that comes a leadership responsibility," said Muhtar Kent, chairman and CEO.

"Now more than ever, people expect facts about the products they consume to be both readily available and visible. This global commitment is about making it easier for consumers to quickly see the calorie information for our beverages."