GLOBAL: Coca-Cola Co to "mobilise" behind anti-obesity drive - CEO
Coca-Cola launched an anti-obesity ad last week
The head of the Coca-Cola Co wants to use his company's marketing might to drive home anti-obesity education.
At the World Economic Forum in Davos today (24 January), Muhtar Kent told Bloomberg TV that the solution to obesity is awareness. “Professionally and personally, I would not feel right if I did not mobilise all the resources of my company to be part of this solution,” he said.
“Because we are a marketing company and a marketing business of brands, we believe that we can provide critical awareness to consumers.”
Last week, Coca-Cola unveiled an anti-obesity ad in the US and admitted it has an “important role” to play in the fight against the health issue.
The interview can be viewed below.
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