GLOBAL: Coca-Cola Co to "mobilise" behind anti-obesity drive - CEO
Coca-Cola launched an anti-obesity ad last week
The head of the Coca-Cola Co wants to use his company's marketing might to drive home anti-obesity education.
At the World Economic Forum in Davos today (24 January), Muhtar Kent told Bloomberg TV that the solution to obesity is awareness. “Professionally and personally, I would not feel right if I did not mobilise all the resources of my company to be part of this solution,” he said.
“Because we are a marketing company and a marketing business of brands, we believe that we can provide critical awareness to consumers.”
Last week, Coca-Cola unveiled an anti-obesity ad in the US and admitted it has an “important role” to play in the fight against the health issue.
The interview can be viewed below.
The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonat...
Coca-Cola Co's chief executive Muhtar Kent has argued that the group's second quarter performance is an "anomaly" caused by a combination of uncontrollable factors and not a "systemic" issue. ...
The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled...
This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Million by the following Product Segments: Sports/Energy Foods, and Sports/Energy Drinks....
This report analyzes the Global market for Sports and Fitness Nutrition Supplements in US$ Million by the following Product Segments: Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Mi...
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- just The Preview - Pernod Ricard's Q4 & FY
- Pernod Ricard's FY Performance by Region, Brand
- Comment - Hybrid Spirits: Innovation or Laziness?
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory
- Brown-Forman unveils Jack Daniel's UK push