FRANCE: Coca-Cola Co to make Fanta Still with stevia
Coca-Cola France is to launch a version of its Fanta Still drink early next year made with the natural sweetener, stevia.
In September, France became the first EU state to grant approval for the use of plant-derived stevia for a period of two years.
"Fanta Still containing stevia is part of our commitment to offer French customers a variety of non-alcoholic drinks and clearly illustrates our willingness to focus our innovation policy more and more on products with reduced sugar levels," said Coca Cola France president Christian Polge.
Within the past ten years, the global sugar content of drinks marketed by Coca Cola in France has diminished by 15%, the company said. The new recipe for Fanta Still "allows for a 30% reduction while at the same time preserving its original fruity taste," it added.
Coca Cola France said introducing stevia was not designed to replace aspartame, but rather to broaden the range of sugar and calorie-free sweeteners it already uses.
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Review of the Year 2014 - Part IV: Spirits
- Sustainability in Wine - Part I
- Sustainability in Wine - Part II
- just the Ten - Top Analyses of 2014
- Belvedere vodka tie-up over new James Bond film
- Diageo welcomes verdict on Crown Royal "confusion"
- Bacardi, Pernod Ricard welcome US-Cuba deal
- Diageo ups focus on China with Mortlach roll-out
- SWA eyes London boost with new office
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- just-drinks on-trend: Craft beer - fortunes and future
- Global Tequila Market 2014-2018