US: Coca-Cola Co to debut Daytona advert

By | 12 February 2010

Coca-Cola Dayton ad to debut

Coca-Cola Dayton ad to debut

The Coca-Cola Co is to debut its latest television advert as part of its sponsorship of the Daytona 500 NASCAR rally in the US.

The “Harmony” ad will debut during the Daytona 500 rally on 14 February on Fox Television and is a twist on the firm’s most popular commercial – “Hilltop”, Coca-Cola said on Thursday (11 February).

The “Hilltop,” ad first aired in 1971 and featured the song, “I’d Like To Buy The World A Coke”. The new ad features a number of drivers singing the tune while racing.

Coca-Cola Racing Family members include; Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler and Tony Stewart.

An audio of the drivers can be heard at www.MyCokeRewards.com, and a video featuring behind-the-scenes footage and the “Harmony” ad is available at http://www.youtube.com/watch?v=JicPpfq15Bo.

The commercial was filmed on location at Charlotte Motor Speedway in Concord, North Carolina in December.

Earlier this month, Coca-Cola launched a ‘track walks’ programme as part of the Daytona 500 NASCAR rally.

Sectors: Soft drinks, Water

Companies: Coca-Cola Co, Coke

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