UK: Coca-Cola Co to absorb costs for failed Dasani
The soft drink bottler Coca-Cola Enterprises has indicated that The Coca-Cola Company will be picking up the bill for the recent recall of the Dasani water brand in the UK market, which followed a bout of bad press and a health scare.
"They will be absorbed by Coca-Cola Co.," Coke Enterprises chief executive and president John Alm said in a conference call to discuss the bottler's first-quarter results.
Close to half a million bottles of Dasani had to be recalled from the UK market, after it was discovered that there were excessive levels of a potential carcinogen in the water.
The move also prompted Coke to delay the launch of the brand in Germany and France.
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