Focus - CAGNY 2010: Coca-Cola Co targets Latin America's middle class

By just-drinks.com editorial team | 19 February 2010

The Coca-Cola Co is looking to invest billions of dollars in key Latin American markets to target a growing number of middle class consumers in the region.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Coca-Cola Co is looking to invest billions of dollars in key Latin American markets to target a growing number of middle class consumers in the region.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:

NETHERLANDS: Heineken yet to hear on Mexico beer probe
Heineken has said that it has yet to be officially notified of any investigation into alleged beer market abuses by its FEMSA Cerveza business in Mexico.

just the Facts - Mexico's beer market
After just-drinks broke the news this week that SABMiller has effectively kick-started an inquiry into alleged "monopolistic practices" by FEMSA Cerveza and Grupo Modelo in Mexico, just-drinks takes a closer look at the country's beer market.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page