US: Coca-Cola Co tackles obesity issue with TV ad
Coca-Cola is stepping up its efforts in the battle against obesity
The Coca-Cola Company has admitted it has an “important role” to play in the US' fight against obesity as it launched a new TV ad addressing the issue.
The two-minute spot called 'Coming Together', which can be viewed below, will debut tonight (14 January) on national US cable news, the company said. The commercial's narrator gives frank advice to consumers: “If you eat and drink more calories than you burn off you'll gain weight.”
The ad also highlights that out of the company's 650 brands, 180 are either low- or no-calorie.
A second spot, 'Be OK', will debut on the show American Idol on Wednesday, Coca-Cola said. This ad highlights that a can of Coca-Cola has 140 calories and will encourage people to “have some fun burning those calories off”, it said.
“The Coca-Cola Co has an important role in this fight (against obesity),” said Stuart Kronauge, Sparkling Beverages, Coca-Cola North America GM. “Together, with willing partners, we will succeed.”
Obesity is becoming an ever-increasing issue in the US. First Lady Michelle Obama is leading the anti-obesity charge, heading up an initiative called Let's Move! aimed at combatting the problem among children.
Meanwhile, the soft drinks industry is trying to fight off a ban on large high-sugar soft drinks in New York City. A group opposing the ban - New Yorkers for Beverage Choices - claims to have about half-a-million supporters, according to its website.
The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonat...
The drinks sector is particularly fertile ground for mergers and acquisition activity, with a number of big businesses accustomed to making acquisitions to spur growth, new players popping up all over...
This report analyzes the worldwide markets for Sports and Fitness Nutrition Foods and Drinks in US$ Million by the following Product Segments: Sports/Energy Foods, and Sports/Energy Drinks....
This report analyzes the Global market for Sports and Fitness Nutrition Supplements in US$ Million by the following Product Segments: Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Mi...
FEMSA is the leading bottling company for The Coca-Cola Co in Mexico and globally. The company also manages a large retailing division under the OXXO brand with over 10,000 stores across the country a...
- Analysis - SABMiller to add bolt-ons in Africa?
- A-B InBev's Move on Tennent's Super Makes Sense
- India: Everyone's Favourite Spirits Market
- Brand Diversification Driving Craft Brewery Growth
- Analysis - Stock Spirits: Poland's number one
- Diageo scraps Arthur's Day, but singer left sad
- Pernod Ricard's Café de Paris Pear, Pomegranate
- PepsiCo CEO sees "profound" change in US consumers
- William Grant sinks GBP185,000 into "No" camp
- SodaStream silent on John Lewis pullout in UK