US: Coca-Cola Co. renews Church's Chicken deal

By just-drinks.com editorial team | 24 January 2008

The Coca-Cola Co. has renewed its beverage agreement with Church's Chicken in the US.

Under the terms of the "multi-year" agreement, Coca-Cola FoodService and Hospitality, a division of Coca-Cola North America, will continue to be the beverage provider for Church's Chicken, supplying soft drinks to 1,200 Church's locations across the country.

Specific details about the agreement were not disclosed.

"Coca-Cola brings a full range of products and support, including marketing and consumer insights, in addition to providing the best soft drinks to our valued customers," said Harsha Agadi, Church's CEO. "We know they'll be great partners who will support, establish and implement future marketing programmes to help Church's grow our business and our profits."

The Coca-Cola Company has been the preferred beverage partner for Church's since it was founded in 1952.

Sectors: Soft drinks, Water

Companies: Coca-Cola Co