EUROPE: Coca-Cola Co relaunches Diet Coke ad for 30th birthday

By Andy Morton | 29 January 2013

The Coca-Cola Co is celebrating Diet Coke's 30th anniversary with a relaunch of the brand's "Diet Coke Break" ad, last seen six years ago.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Coca-Cola Co is celebrating Diet Coke's 30th anniversary with a relaunch of the brand's "Diet Coke Break" ad, last seen six years ago.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Comment - Soft Drinks - Industry Can Avoid Rising Tide of Regulation
Soft drinks are becoming a target for health campaigners in the same way as tobacco and alcohol are. Increased taxes are now a real threat. But, as Richard Corbett argues, if producers move swiftly they can see off these threats.

LIWF 2013 - GLOBAL: Bio-cork has plastic in its sights
A new bio-plant closure for wine bottles could replace plastic corks if oil prices continue to rise, its maker has claimed.

UK: OFT waves through Coca-Cola's full Innocent takeover
The Office of Fair Trading (OFT) has given the green light to the Coca-Cola Company's bid to take full ownership of UK smoothie maker Innocent Drinks.

Market research related to this article

Successes and Failures Case Study: Coca-Cola "Share a Coke" Campaign
The Coca-Cola ‘Share a Coke’ Campaign is part of Datamonitor’s Successes and Failures series. These case studies examine best-in-class examples of innovation and marketing, supported by Datamonitor’s consumer insight research, to act as inspiration....

Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...

Coca-Cola Co, The in Soft Drinks (World )
The Coca-Cola Company, the world’s leading soft drinks company, has a stated aim to double its size over the 2010 to 2020 decade. However, with US sales on the decline and regular carbonates losing their appeal, the company needs growth to come in th...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page