The Coca-Cola Co and PepsiCo have both lost market share to private label in Western Europe

The Coca-Cola Co and PepsiCo have both lost market share to private label in Western Europe

The Coca-Cola Co and PepsiCo both lost market share to private label in Western Europe in the four weeks ended 4 December, according to Sanford Bernstein analysts.

In the four-week period, private label beverage sales grew in value terms by 8.8%, the analysts reported today (4 January). This compared to 5.2% sales growth for Coca-Cola's brands in the region and 7% growth for PepsiCo's drinks brands.

The private label beverage category saw total volumes climb by 6.6% in the four-week period, the analysts noted, with non-CSDs gaining the most ground, with 35.5% sales growth.

For Coca-Cola, while sales in the UK rose by 5.6% during the period, volumes declined by 6.5%. The company's brands lost 122 basis points of UK market share year-on-year, to 27.6%. However, in France, Coca-Cola's sales grew by 4.2%, with volumes climbing by 0.6%, the analysts said.

For PepsiCo, while the company gained market share in CSDs in Western Europe, it lost share in the non-CSDs and sports & energy categories.