US: Coca-Cola Co, PepsiCo, Dr Pepper Snapple Group unveil Calories Count vending machines

By | 9 October 2012

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PepsiCo, The Coca-Cola Co and Dr Pepper Snapple Group are to launch vending machines in the US that display the calorie content of beverages.

The 'Calories Count Vending Program' will help consumers make informed choices about the beverages they drink and add to the companies' anti-obesity initiatives, the American Beverage Association (ABA) said yesterday (8 October). The machines will be unveiled in Chicago and San Antonio next year before rolling out nation-wide, ABA said.

“The ... programme will provide clear calorie information on vending machines, encourage lower-calorie beverage choices and remind consumers that 'calories count' in all the choices they make,” the US soft drinks lobby group said.

As well as nutritional information on selection buttons, the vending machines will carry labels encouraging consumers to choose a low-calorie beverage.

The ABA has spearheaded a number of anti-obesity drives for soft drinks firms, including campaigns to reduce calories from beverages shipped to schools.

Expert analysis

USA Soft Drinks Review 2011

This exclusive soft drinks country review provides an excellent high level overview of the key categories in USA's soft drinks market. It provides a comprehensive overview of the market and it is an excellent way of quickly gaining an understanding of the dynamics and structure of the market. Soft Drinks Reviews are available for over 80 markets.Historical consumption volumes and latest forecasts for 2011 plus projections to 2014 are included.

Sectors: Corporate social responsibility (CSR), Soft drinks

Companies: PepsiCo, Coca-Cola Co, Dr Pepper

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US: Coca-Cola Co, PepsiCo, Dr Pepper Snapple Group unveil Calories Count vending machines

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