Click through to view the new vending machine

Click through to view the new vending machine

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PepsiCo, The Coca-Cola Co and Dr Pepper Snapple Group are to launch vending machines in the US that display the calorie content of beverages.

The 'Calories Count Vending Program' will help consumers make informed choices about the beverages they drink and add to the companies' anti-obesity initiatives, the American Beverage Association (ABA) said yesterday (8 October). The machines will be unveiled in Chicago and San Antonio next year before rolling out nation-wide, ABA said.

“The ... programme will provide clear calorie information on vending machines, encourage lower-calorie beverage choices and remind consumers that 'calories count' in all the choices they make,” the US soft drinks lobby group said.

As well as nutritional information on selection buttons, the vending machines will carry labels encouraging consumers to choose a low-calorie beverage.

The ABA has spearheaded a number of anti-obesity drives for soft drinks firms, including campaigns to reduce calories from beverages shipped to schools.