US: Coca-Cola Co. on Brain-Twist hunt - report

By | 17 July 2007

The Coca-Cola Co. is reportedly in talks to broaden its drinks portfolio once again.

The US-based drinks giant is thought to be in talks with Brain-Twist Inc., to buy a 20% stake in the developer of Cinnabon coffee lattes.

No-one was available for comment at Coca-Cola when contacted by just-drinks today (17 July).

Formed by former Larry Trachtenbroit in 2004 after he left Coca-Cola, Brain-Twist's portfolio includes 'Defense', a canned drink in which the vitamins and minerals are kept separate until the can is opened, and 'Fair Warning', available in aluminium cans that leaves hot or cold sensations in the mouth.

Sectors: Soft drinks, Water

Companies: Coca-Cola Co

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