US: Coca-Cola Co North America marketing chief quits

By | 23 October 2013

Coca-Cola is losing its current marketing boss for its NA division

Coca-Cola is losing its current marketing boss for its NA division

The Coca-Cola Co is set to lose the chief marketing executive at its North America unit.

Alison Lewis, the company's strategic marketing senior VP for the region, will leave the firm at the end of this month, Coca-Cola confirmed to just-drinks in a statement today (23 October). Lewis is taking up a “senior leadership role” at an unnamed “global organisation”.

“Alison is a talented marketing leader and this new opportunity allows her to achieve her professional and personal goals,” the statement said. 

A replacement for Lewis, who had been with Coca-Cola for around 18 years, is due to be named shortly, according to AdAge. Prior to Coca-Cola, Lewis worked for Kraft Foods in Canada. 

Expert analysis

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut water company Zico in 2009, and the completion of its acquisition of Honest Tea in 2011. The company is also revitalising its flagging carbonates brands through the use of low-calorie brands like Coke Zero, and new sweeteners like stevia.

Sectors: HR – personnel, Soft drinks, Water

Companies: Coca-Cola Co

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US: Coca-Cola Co North America marketing chief quits

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