US: Coca-Cola Co moves to address aspartame fears
Click through to view the Coca-Cola Co aspartame ad
The Coca-Cola Co has launched a US ad campaign to tackle health concerns around the artificial sweetener aspartame.
The print ad, which first appeared in newspapers today (14 August), claims that “the safety of aspartame is supported by more than 200 studies over the last 40 years”. The ad states: “Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar.”
A Coca-Cola spokeperson told just-drinks: “We know that people have questions about aspartame. So, we created this print ad to address their concerns and make it easier for them to get the facts.”
The company says it is offering more low- and no-calorie options to “change with the times and people's tastes”.
Coca-Cola's campaign is part of a wider initiative started earlier this year, which acknowleged the role the company has in tackling the issue of obesity.
Around 29% of US adults are now classified as 'obese', according to latest figures from the Centers for Disease Control.
The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled...
Ray Rowlands of Drinksinfo Ltd reports on the recent controversy surrounding the SodaStream Super Bowl advert in the US and asks, who really gained from its rejection by the media?...
The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonat...
Consumption of fruit/vegetable juice declined in 2012 in both the off-trade and on-trade channels. Off-trade volume sales of fruit/vegetable juice fell by 5% in 2012; a third consecutive year of decli...
TechNavio's analysts forecast the Global Bottled Water market to grow at a CAGR of 5.4 percent over the period 2012-2016. The population is increasing in many countries and this is one of the key fact...
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- Diageo silent over Shuijingfang writedown report
- Sales, profits fall at Moet Hennessy in H1
- Britvic promotes GB marketing head to global post
- Molson Coors CEO to retire
- Diageo's Captain Morgan Facebook ad banned