Swift will feature in a spring campaign

Swift will feature in a spring campaign

The Coca-Cola Co has signed up singer Taylor Swift as the new face of Diet Coke in the US.

Swift, who announced the deal in a video (see below), will serve as the brand's ambassador and feature in advertising, retail activation and experiential events, Coca-Cola said. No financial details have been disclosed.

A campaign featuring Swift will be launched in the spring, Coca-Cola said on Sunday (27 January).

The company will also feature Swift videos, photos and updates on its Diet Coke website and Facebook page, it said.

Last year, Coca-Cola announced a partnership with digital music service Spotify to allow it to play music on its Facebook pages and in online ad campaigns.