Coca-Cola is partnered with Aujan Industries in the Middle East

Coca-Cola is partnered with Aujan Industries in the Middle East

The Coca-Cola Co's Middle East JV, Aujan Coca-Cola Beverages Company, has agreed to buy Lebanon's National Beverage Company.

The deal, announced this week, is expected to complete in the first half of this year, Aujan Coca-Cola said. No financial details have been disclosed.

Nicolaas Nusmeier, CEO of Aujan Coca-Cola, said: “This partnership reflects our commitment to invest in beverages for long-term growth, and we look forward to developing and growing this business over time.”

The National Beverage Company is based in Beirut and manufactures and distributes Coca-Cola and its own-brand Pampa products in Lebanon. It is owned by Transmed.

Aujan Coca-Cola was formed last year out of a US$1bn partnership between Coca-Cola and Saudi Arabian group Aujan Industries.