US: Coca-Cola Co launches recyclable 'PlantBottle'
A fully recyclable soft drinks bottle made partially from plants has been launched by The Coca-Cola Co as part of the group's greater focus on sustainability.
Named 'PlantBottle', the new bottle is made from a blend of petroleum-based materials and up to 30% plant-based materials, which have been produced from sugar can and molasses, Coca-Cola Co said.
"A life-cycle analysis conducted by Imperial College London indicates the "PlantBottle" reduces carbon emissions by up to 25%, compared with petroleum-based PET," said the US-based soft drinks giant, which has been working with the World Wildlife Fund to make its business more environmentally sustainable.
Coca-Cola North America will pilot the PlantBottle with Dasani and sparkling (carbonated) drinks brands in select markets later this year, and with vitaminwater in 2010.
Consumers will be made aware of the bottle's environmental benefits via on-package messages and in-store point of sale displays.
Coca-Cola said that it is exploring ways of making new generations of PlantBottle using other natural materials.
Scott Vitters, Coca-Cola director of sustainable packaging, said: "This innovation is a real win because it moves us closer to our vision of zero waste with a material that lessens our carbon footprint and is also recyclable."
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