The Coke Zero global campaign will begin rolling out over the next several weeks

The Coke Zero global campaign will begin rolling out over the next several weeks

The Coca-Cola Co has teamed up with Paramount Pictures in the US to launch a Coke Zero campaign to coincide with the release of the fourth Mission: Impossible film.

The global campaign will begin rolling out over the next few weeks, Coca-Cola said today (19 October), leading up to the film's release in December. The 'Make it Possible' Coke Zero campaign will include a marketing programme, TV advert, in-cinema advertising and product packaging.

In addition, Coke Zero consumers in key markets including the US, Japan, Europe, Latin America, and the Middle East, will be given access to exclusive content, the firm said.

The co-branded Coke Zero and Paramount Pictures TV and cinema spot will feature a scene from the film. Mission: Impossible - Ghost Protocol is the fourth instalment in the film's series.