US: Coca-Cola Co. invests US$2m in Recyclebank

The Coca-Cola Co. has invested US$2m in Recyclebank, a rewards programme that motivates people to recycle in the US.

The investment has been made to help enable RecycleBank to expand nationwide, the company said. The investment is part of a larger relationship with RecycleBank to increase curbside recycling rates in the US.

RecycleBank motivates households and communities to recycle by financially rewarding each household for the amount they've recycled. RecycleBank's proprietary technology measures the amount of material recycled and then converts the amount into RecycleBank Points that can be used at hundreds of local and national reward partners.

"Through our additional investment in RecycleBank, we are fulfilling our commitment to advance economically viable approaches to recycling collection in the communities we serve," said Scott Vitters, director of sustainable packaging, The Coca-Cola Company. "We believe this program will revolutionize the way consumers view their trash, from disposables to valuable reusables."

"Coca-Cola believed in RecycleBank when it was just an entrepreneur's vision and has continued to support us since our launch," said Ron Gonen, CEO of RecycleBank. "We are proud that our relationship continues to deepen with Coca-Cola as we work together on a number of activities to promote a more sustainable business community and to scale RecycleBank nationally."