INDIA: Coca-Cola Co gets permission to produce energy drinks in India
Coca-Cola is set to start producing energy drinks in India
The Coca Cola Company has had the green light from the Indian government to produce its energy drink brand Burn in the country.
A Coca Cola India spokesperson told just-drinks: “We do propose to manufacture the product in India, but this is at a very initial stage of planning”.
“We currently are unable to share any details on the manufacturing plans”, the spokesperson added.
It is understood the company received permission from the Indian government to manufacture energy drinks in the country last month.
Coca-Cola launched Burn in 2009 in a few select cities in India, importing the product from Malaysia.
The Indian energy drinks market is estimated to be worth INR5bn and growing. The government has recently drawn up stipulations for energy drinks in the domestic market, including statutory warnings on the products over caffeine content.
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