US: Coca-Cola Co finds new home for secret formula
Coca-Cola Co's CEO, Muhtar Kent, holds the secret formula in front of the entrance to a new permanent exhibit
The Coca-Cola Co has moved the secret formula for its namesake brand for the first time in 86 years.
The 125-year-old formula has been taken from a vault at SunTrust Bank in Atlanta, where it had been housed since 1925, to a repository at its Atlanta museum. The formula will be visible to the public in a permanent exhibit, entitled 'The Vault of the Secret Formula', at the World of Coca-Cola museum from today (8 December).
"The move of the Coca-Cola secret formula is a historic moment for the company," said The Coca-Cola Co's director of archives, Phil Mooney. "The company has always gone to great lengths to protect it." Visitors to the museum can learn about the formula and its history through a multimedia experience, the company said.
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