US: Coca-Cola Co faces lawsuit over Simply Orange marketing
By James Wilmore | 3 April 2012
The Coca-Cola Co is facing legal action over an allegation of misleading marketing of its Simply Orange juice brand.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

The Coca-Cola Co is facing legal action over an allegation of misleading marketing of its Simply Orange juice brand.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
BRAZIL: The Coca-Cola Co targets PlantBottle goal with new facility
The Coca-Cola Co has announced a joint construction project to build the world's largest facility to produce a key ingredient in its eco-friendly PlantBottle packaging.
AUSTRALIA: PepsiCo releases stevia-sweetened Pepsi Next
PepsiCo has released a stevia-sweetened Pepsi Next in Australia, the first time the company has used the natural sweetener in the reduced-sugar brand.
Market research related to this article
Coca-Cola Co, The in Soft Drinks (World )
The Coca-Cola Company, the world’s leading soft drinks company, has a stated aim to double its size over the 2010 to 2020 decade. However, with US sales on the decline and regular carbonates losing their appeal, the company needs growth to come in th...
Coca-Cola Co in Health and Wellness - World
The Coca-Cola Company is the largest player in the global health and wellness (H&W) market, with a leading position in better for you beverages as well as a strong position as the global number two in fortified/functional beverages. H&W beverages are...
The Coca-Cola Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report
Canadean's "The Coca-Cola Company: Consumer Packaged Goods Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT anal...












