US: Coca-Cola Co. extends Wingstop contract

By | 22 February 2008

The Coca-Cola company has secured an extension of its beverage contract with US restaurant chain Wingstop.

The "multi-year" renewal was confirmed yesterday (21 February), although financial details of the deal were not disclosed.

The US restaurant group said that, under the terms of the agreement, Coca-Cola FoodService, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will supply Wingstop stores nationwide with its brands, including Coke, Diet Coke and Sprite.

"Coca-Cola brings a full range of products and support, including marketing and consumer insights, as well as the best fountain drinks for Wingstop restaurant customers," said Andy Howard, Wingstop's executive vice president of marketing, purchasing and R&D. "We know they'll be great partners to help us grow our business and our profits."

"Wingstop is a great concept run by great people. It is our privilege to support their growth with great beverages," said Bill Adams, area vice president for Coca-Cola Foodservice.

Wingstop has more than 600 restaurants either open or under development in 28 US states.

Sectors: Soft drinks, Water

Companies: Coke, Sprite

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