Coca-Cola first aired the ad in the US in January

Coca-Cola first aired the ad in the US in January

The Coca-Cola Co has expanded its TV anti-obesity drive into Canada four months after it kicked-off the campaign in the US.

Canadian viewers first saw Coca-Cola's 60-second “Coming Together” spot last night, and a second ad will air in the summer, a Coca-Cola spokesperson said yesterday (23 April). 

“Coming Together” launched in the US in January and marked a change in the way Coca-Cola addressed the issue of growing levels of obesity in developed markets.

Coca-Cola's CEO Muhtar Kent has since said he wants to use his company's marketing power to drive home anti-obesity education.