CANADA: Coca-Cola Co extends anti-obesity campaign

By | 24 April 2013

Coca-Cola first aired the ad in the US in January

Coca-Cola first aired the ad in the US in January

The Coca-Cola Co has expanded its TV anti-obesity drive into Canada four months after it kicked-off the campaign in the US.

Canadian viewers first saw Coca-Cola's 60-second “Coming Together” spot last night, and a second ad will air in the summer, a Coca-Cola spokesperson said yesterday (23 April). 

“Coming Together” launched in the US in January and marked a change in the way Coca-Cola addressed the issue of growing levels of obesity in developed markets.

Coca-Cola's CEO Muhtar Kent has since said he wants to use his company's marketing power to drive home anti-obesity education.

Expert analysis

2012 Carbonated Soft Drinks in the U.S.

This comprehensive study of the leading beverage category examines trends and top companies' strategies, providing up-to-date statistics and detailed analysis of leading brands, packaging, channels of distribution, regional markets, pricing, demographics, advertising, five-year growth projections and more.

Sectors: Corporate social responsibility (CSR), Marketing – advertising & promotions, Soft drinks

Companies: Coca-Cola Co

There are currently no comments on this article

Be the first to comment on this article

Related research

Coca-Cola Co, The in Soft Drinks (USA)

The company is looking to solidify its position as the top US soft drinks manufacturer by broadening its portfolio of non-carbonates offerings through deals like purchasing VitaminWater maker Glacéau in 2007, acquiring a minority stake in coconut wat...

The Coca-Cola Co in Health and Wellness (World)

The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled water. This allows the company to benefit from va...

Coca-Cola Co, The in Soft Drinks (World)

The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of nat...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

US: Coca-Cola Co readies next dividend

The Coca-Cola Co has confirmed details of its latest dividend payment.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page