CANADA: Coca-Cola Co defends protest 'monitoring'
Coca-Cola defended itself against the WikiLeak claims
The Coca-Cola Co has defended its use of private investigators to track potential protests by animal rights group PETA in the lead-up to the 2010 Olympic Winter Games.
According to internal emails released yesterday (27 February) on the WikiLeaks whistleblower website, the US soft drinks giant asked Texas-based Stratfor to find out "what kind of support PETA had in Canada". It also asked what PETA's methods were for carrying out protests and the extent to which the activist group might be "connected to anarchist groups".
When contacted by just-drinks, a spokesperson for Coca-Cola defended the soft drinks maker's actions ahead of the Vancouver Winter Olympics. "We consider it prudent to monitor for protest activities at any major event we sponsor, as such activities may affect our partners, customers, consumers or employees," the spokesperson said today.
The emails to Stratfor were reportedly obtained by the online hacker collective known as Anonymous, the Vancouver Sun reported, before being passed on to WikiLeaks.
The flags have been folded away, the medals handed out and the Olympic flag handed to the Mayor of Rio: London 2012 is over and Richard Corbett, like many, enjoyed it. But, did sports drinks producers...
- Why sports drinks fail to ride the Olympic wave
- Experienced hands hold firm at CCEP - Analysis
- What do US wholesalers think of spirits trends?
- How the craft economy is loosening alcohol laws
- It isn't just men who like beer - Comment
- Diageo Australia's commercial head to step down
- Luxury and e-commerce a "natural fit" - Diageo
- "We're not complacent about Brexit" - Diageo
- Diageo merges US, Canada spirits units
- William Grant upgrades Glenfiddich Cask Collection
- Global gin insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends